Vertical
Health, Wellness
& Beauty
Clinical claims, influencer-heavy categories, and ad platform restrictions that
require careful navigation. We build credibility through education and UGC,
and scale subscriptions profitably.
SuperMush
LUS Brands
Milky
Why This Category
Health, wellness, and beauty are among the most competitive categories in DTC, and they come with
unique challenges: ad platform restrictions on claims, a saturated influencer market, and consumers
who expect both clinical proof and aspirational storytelling. Subscription models add another layer of
complexity around trial-to-paid conversion and churn management. We've navigated all of it.
Our Approach
We build creative strategies around education and transformation, showing real results without
making claims that get ads rejected. UGC is central to our approach, but we're selective about
creators and format. We optimize subscription funnels from first click to month-six retention, with
every touchpoint designed to reduce churn and increase order value.
Client Highlights
We took Milky from zero to profitable growth with 236% YoY sales increases, building the entire
creative and media buying infrastructure from scratch. For SuperMush and LUS Brands, we scaled
existing programs by improving creative testing velocity and tightening retention economics.
Growing a health, wellness & beauty brand?
We'd love to hear about your growth challenges and share
what we've learned in this space.
Get in touch
Growth marketing for brands ready
to scale.
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Inflection Growth