Vertical
Clinical claims, crowded influencer categories, and ad platforms that are strict about what you can say. We build credibility through education and UGC, and grow subscriptions without losing money on them.
SuperMush
LUS Brands
Milky
Why this category
Health, wellness, and beauty are some of the most competitive categories in DTC. Ad platforms are strict about claims, the influencer market is saturated, and shoppers want both clinical proof and a brand they aspire to. Add subscriptions, and you’re also managing trial-to-paid conversion and churn. We’ve worked through all of it.
Our approach
Our creative leans on education and real before-and-afters, showing results without the claims that get ads pulled. UGC is central, but we’re picky about creators and format. And we work the subscription funnel from first click through month-six retention, with each step aimed at lowering churn and raising order value.
Client highlights
We took Milky from zero to profitable growth, with sales up 236% YoY, building the whole creative and media-buying setup from scratch. For SuperMush and LUS Brands, we scaled programs that were already running by testing creative faster and tightening the retention math.
Growing a health, wellness & beauty brand?
We’d love to hear about your growth challenges and share what we’ve learned in this space.
Get in touch