Vertical
Safety-conscious parents, registry-driven acquisition, long-term LTV. Parents here do their homework, so we lead with trust, work through parenting communities, and build retention that keeps first-time buyers around as their kids grow.
Kids Art Box
Omie
Dyper
Why this category
Parents are about the most research-heavy buyers online. They read reviews, ask friends, join Facebook groups, and compare everything before they buy, so credibility matters more than cleverness. We know the rhythm of this category, from the registry lifecycle to the back-to-school surge, the summer-camp prep window, and the smaller moments in between that decide which kids’ products get bought.
Our approach
We lead with proof, real parent testimonials, safety certifications, and content that actually teaches something. The creative centers on the child’s experience, because parents are buying for their kids, not themselves. And we build retention around how kids’ products actually get used, upselling and cross-selling as children grow out of one stage and into the next.
Client highlights
We helped Kids Art Box grow new-customer sales 82% by rebuilding their creative around kids’ joy and creativity instead of parent convenience. For Omie, we paired influencer seeding with Amazon optimization to drive $2.1M in incremental sales and a top-3 category ranking.
Growing a baby & kids brand?
We’d love to hear about your growth challenges and share what we’ve learned in this space.
Get in touch