Vertical
Technical fabrics, seasonal drops, athlete endorsements. We’ve marketed performance gear from cold-weather insulation to everyday athletic wear. Most of the work is planning around the seasons, seeding product with the right people, and making creative that shows what the gear does without losing the brand.
WOLACO
OROS
KAPPA
Why this category
Performance apparel is a hard category to market. You’re selling function and style at once, up against technical outdoor brands on one side and lifestyle streetwear on the other. Demand swings hard by season, and the people who influence buyers, athletes, fitness creators, lifestyle names, all want something different from a partnership. Most of what we know here came from doing it: which fabric claims land, and which ambassador programs actually drive sales.
Our approach
We plan the marketing around the seasons and keep it in step with production and inventory. In warm months the messaging leans toward versatility and everyday wear; in cold months it’s about technical performance and buying before it sells out. We test creative constantly, mixing athlete and creator content with brand-made assets to see what’s working.
Client highlights
With OROS, we helped turn a winter-only brand into a year-round business, growing revenue 290% YoY while staying profitable. With WOLACO, we grew revenue 58% YoY, working with 100+ creator partners and testing 500+ ad creatives a year.
We’d love to hear about your growth challenges and share what we’ve learned in this space.
Get in touch