Vertical
Performance
Apparel
Technical fabrics, seasonal drops, athlete endorsements. We know how to
market gear that performs, from cold-weather insulation to everyday athletic
wear. Seasonal demand planning, influencer seeding, and creative that sells
function without sacrificing brand.
WOLACO
OROS
KAPPA
Why This Category
Performance apparel is uniquely complex. You're selling function and style simultaneously, competing with both technical outdoor brands and lifestyle streetwear. Seasonal demand swings can make or break a year, and the influencer landscape is crowded with athletes, fitness creators, and lifestyle personalities who all want different things. We've spent years learning what works in this category, from fabric-focused messaging to ambassador programs that move product.
Our Approach
We build seasonal marketing plans that align creative production, media spending, and inventory cycles. In warm months, we shift messaging toward versatility, travel, and everyday performance. In cold months, we lean into technical differentiation and urgency. Creative testing runs continuously, with athlete and creator content mixed alongside brand-produced assets to find the highest-performing combinations.
Client Highlights
Our work with OROS turned a winter-only brand into a year-round growth engine, scaling revenue 290% YoY while maintaining profitability. We helped WOLACO grow revenue 58% YoY with 100+ creator partners and 500+ ad creatives tested per year.
Growing a performance apparel brand?
We'd love to hear about your growth challenges and share
what we've learned in this space.
Get in touch
Growth marketing for brands ready
to scale.
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Inflection Growth