Case Study
Sun Ninja
+78% YoY revenue growth
Scaled a seasonal outdoor UV protection brand across US and Australian markets. Built performance channels, creative testing, and retention programs that drove growth while maintaining strong margins.
The Challenge
Sun Ninja had a standout product (a pop-up sun shade tent) but faced the challenge of extreme seasonality and expanding into multiple international markets simultaneously. They needed strategic leadership and a coordinated approach across performance, creative, and retention.
Our Approach
We provided strategic leadership and consulting from the ground up, built targeted performance campaigns on Meta, Google, Pinterest, and TikTok, and managed 15 new product launches. A creative testing pipeline ran 5-10 ads per week, and we designed email and SMS programs producing 2+ communications weekly. Website optimization increased conversion rate by 150%.
Results
+78% total revenue increase year-over-year
+72% US revenue growth
+108% Australia revenue growth
+17% total contribution margin improvement
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