Case Study
OROS
+290% YoY sales growth
Scaled performance marketing while maintaining profitability through seasonal demand
cycles. Built a strategy across Meta and Google that turned a cold-weather brand into a
year-round growth story.
The Challenge
OROS had strong product-market fit with their insulation technology, but growth was concentrated in
Q4 cold-weather months. Paid media was scaling but margins were shrinking, and there was no clear
strategy for driving demand outside of winter.
Our Approach
We restructured the paid media account around prospecting and retargeting with distinct creative
strategies for each. We built a seasonal demand calendar that introduced spring and summer
messaging around travel, outdoor adventure, and everyday layering. Creative testing cadence
increased from a few variants per month to dozens per week, with performance data feeding back
into the next round of concepts.
Results
+290% year-over-year sales growth
Profitable scale maintained across all quarters
Summer revenue grew from near-zero to a meaningful share of annual sales
Cost per acquisition held flat while spend tripled
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