Case Study
Milky
+236% YoY sales growth
Launched and scaled a DTC brand from zero to profitable growth. Developed the creative strategy, media buying approach, and analytics framework from day one.
The Challenge
Milky was a new brand entering a competitive beauty category with no existing customer base, no creative library, and no performance data to work from. They needed to find product-market fit through paid channels while keeping burn rate manageable.
Our Approach
We built the entire growth infrastructure from scratch: tracking and attribution setup, creative production pipeline, and a media buying strategy designed for early-stage learning. We ran rapid creative tests to identify winning angles, then scaled the top performers while continuously introducing new concepts. Analytics dashboards gave the founding team real-time visibility into unit economics.
Results
+236% year-over-year sales growth
Profitable within the first six months of paid media
Built a creative library of 200+ tested ad variations
Established a repeatable process for launching new SKUs
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