Case Study
Built a subscriber acquisition engine for a children's subscription brand. Reshaped creative around the child's experience and backed it with retention-focused economics.
The Challenge
Kids Art Box had a great product and strong retention once families subscribed, but acquisition costs were high and unpredictable. Creative was parent-focused but wasn’t resonating on paid channels, and there was no systematic approach to testing or scaling.
Our Approach
We shifted the creative strategy to lead with the child’s experience: unboxing moments, messy art projects, and the joy on kids’ faces. We built a testing framework that separated messaging angles (educational value, screen-free time, bonding) and matched them with audience segments. Retention economics informed how aggressively we could bid for new subscribers.
Results
+82% increase in new customer sales
Subscriber acquisition cost reduced by 35%
Creative testing velocity increased 4x
Retention rate improved through better-matched subscriber expectations
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